Thursday, August 26, 2010

Quiksilver and Coca-Cola outfitting Bali lifeguards Bali lifeguards

: photo courtesy Quiksilver

Bali Lifeguards Sport New Uniforms Courtesy of Quiksilver and Coca-Cola Amatil Indonesia

Surfersvillage Global Surf News, 24 August, 2010 : - - On Friday morning August 21 during one of their training programs on Kuta Beach, South Bali’s Badung Lifeguard Department took a break to receive brand new uniforms, hats, and sunglasses courtesy of Quiksilver SEA and Coca-Cola Amatil Indonesia (CCAI).

On hand to present the new apparel to the lifeguards and their captains were Quiksilver’s Surf Team Captain Tipi Jabrik (who is also CCAI’s CSR Ambassador), Advertising and Promotion Manager Ms Putu Purniati, and Tech Manager Sam Gosling, along with Coca-Cola Amatil Indonesia’s Business Services Director Bruce Waterfield.

Receiving the goods on behalf of the 160 man strong Badung Life Department was Coordinator Made Suparka, who was extremely grateful for the new uniforms, saying “We are so very thankful to Quiksilver and CCAI for their support. Having these new uniforms means a lot to us, for now when we are out on the beach we can be even more proud of our jobs as lifeguards, and everybody on the beach knows exactly where we are because we have such great new uniforms!”

The Badung Lifeguard Department is made of up 7 posts; Kuta, Canggu, Dreamland, Padang-Padang, Uluwatu, Club Med (Nusa Dua), and Nusa Dua, all of whom were represented at the presentation where they received 320 long-sleeved shirts, 320 short-sleeved shirts, 320 rashguard shirts, 320 hats, 640 pairs of boardshorts, 320 pairs of sunglasses, and 160 swimming trunks as part of the lifeguard support program that was initiated last year by Quiksilver and Coca-Cola Amatil Indonesia.

“Quiksilver is proud to be able to support the Badung lifeguards as we know what a challenging job they have and how important it is, not only for the safety of the tourists but for the local people as well. They need good quality equipment in order to perform at their best, and they are also showing a good example of how to be protected against the sun while at the beach. We plan to support them for many years to come,” said Ms Purniati from Quiksilver.

Bruce Waterfield from Coca-Cola Amatil Indonesia had this to add, “This is a great addition to CCAI’s commitment to protecting and preserving Bali’s beaches. These lifeguards play a critical role each day in making Bali’s beaches safe, so any help we can give them so they can do their jobs better is the right thing to do.

In conjunction with our beach cleanup and turtle conservation programs, together with our support of the Indonesian Surfing Championship Tour, we pleased with the progress we are making to help out in the community and we are committed to keep doing it for a long time to come.” The presentation took place in front of the Kuta Beach Lifeguard Headquarters on the beach near the Hard Rock CafĂ© at 9 am on Friday morning.

After the lifeguards were gathered together on the beach, Tipi Jabrik welcomed them all and gave them an overview of the presentation and the program. Next, Bruce Waterfield of CCAI took over the microphone to say a few words to the men, and then it was on to Sam Gosling and Ms Purniati from Quiksilver who symbolically presented the new uniforms.

To close out the morning’s presentation, Bruce Waterfield took the opportunity to present 13 new Coca-Cola surfboards to the group of very stoked Coca-Cola product retailers that had been called to the event to receive these special rewards for their loyalty and hard work on the beach.

Naturally there were plenty of Coca-Cola refreshments for all during the event, so everybody left the presentation with a good feeling and a positive outlook on the day, and with clean beaches and stylish lifeguards, the world famous beaches of Bali are now better and safer than ever!

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